Willa Kammerer is a brand strategist, filmmaker and the founder of Firestarter, a premium brand and growth ecosystem that helps coaches, experts, thought leaders and entrepreneurs build personal brands and the systems that scale them. She has spent 17 years building brands.
In Firestarter's first chapter, Willa built Firestarter Interactive into a multi-7-figure creative agency making brand films for Ivy League universities, global foundations and luxury travel brands. Harvard selected her for multiple brand storytelling engagements, and Qantas chose her as one of five American filmmakers, and the only woman, for a Queensland brand campaign. She directed the feature documentary Starting at Zero: Reimagining Education in America (2020), personally interviewing five U.S. governors; the film won the Audience Award for Outstanding Documentary at Film Invasion Los Angeles and an Award of Excellence from the Accolade Global Film Competition.
Willa is a graduate of Goldman Sachs 10,000 Small Businesses and was selected to speak at her cohort’s graduation. She hosts The Firestarter Podcast, speaks on building a personal brand (including her signature talk, Brand on Fire), and is writing two books, Brand on Fire and Caliber. She is based in Mystic, Connecticut.
