I'm writing both in parallel. Brand on Fire — the way I’ve built brands for seventeen years, which became my signature talk — releases first. Caliber, the manifesto behind it, follows.
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5 Must-Haves for Building a Million-Dollar Personal Brand
Brand on Fire is how I build brands. It’s the ethos and the experience of seventeen years building brands for institutions, founders and experts, the thinking that became my signature talk and is now becoming a book. It lays out the five must-haves of a million-dollar personal brand and how to build them in order, from the inside out, as one aligned system.
A Manifesto on Brand, Business, and Becoming
After more than a decade building brands for the world's leading institutions — and reinventing my own life after divorce — I learned that the brand you build from the inside out is the one foundation that holds when everything else shifts.
Caliber is the book I wish I'd had in those seasons: a candid account of brand, business, and becoming, and a manifesto for anyone ready to chart their own pathway and build something of genuine caliber.
One list for both books. Choose one or both, and get early word on each release, excerpts, and launch news — straight from me.
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